The Office of Public Affairs (OPA) serves as a point of contact between members of the campus community and the media, and heightens BMCC's profile on a local and national level. Working with departments and offices across the College, OPA promote BMCC's faculty achievement, student success and academic excellence to the citizens of New York City and beyond. The News and Social Media Report 2019 provides a brief overview of BMCC’s media placements and readership engagement for web articles, press releases and social media.

The BMCC Office of Public Affairs produced 49 editions of the weekly newsletter @BMCC in 2019, a 23 percent increase over 2018. Thirty percent of the 2,642 faculty and staff who received the publication opened it each week according to November sampling of mailing data from the web application Constant Contact. In addition, hundreds of alumni and other CUNY community members also receive @BMCC each week. Each @BMCC now features ten sections that includes web news stories, calendar events and more. The content in @BMCC is usually linked back to a more detailed entry on the college website. The BMCC Public Affairs team also produced 88 stories for the website in 2019. Many of the stories written for the web were accompanied by original videos and photography. In 2019 the most read web stories according to clicks include:

1. BMCC Pool Opens After Extensive Renovations
   (4,532 clicks, published 1/9)
2. BMCC Mourns Former VP of Administration and Planning Scott Anderson
   (1,705 clicks, published 6/18)
3. BMCC Enhances Instructional and Support Spaces in 70 Murray Street Building
   (1,422 clicks, published 2/20)
4. 2019 Honors Convocation Recognizes Student Excellence
   (1,260 clicks, published 5/29)
   
5. BMCC Nursing Program Among Seven College Nursing Programs to Earn a Best-Value Ranking of #6
   (1,229 clicks, published 7/31)
6. BMCC Cheerleading Squad Wins Championship Runner Up
   (1,140 clicks, published 3/29)
7. BMCC Welcomes New Faculty to College
   (1,055 clicks, published 8/22)
8. BMCC Hosts 54th Commencement May 31
   (1,040 clicks, published 4/1)
9. SafeHome.org Ranks BMCC Safest Campus in State of New York
   (1,011 clicks, published 10/9)
10. John C. Williams, President and CEO, Federal Reserve Bank of New York, Speaks at BMCC
    (793 clicks, published 12/16)

In 2019, BMCC faculty, staff and students as well as campus programs were featured in a number of major media publications. These placements helped further secure BMCC’s place in the nation’s collective conversation about higher education success. Faculty and administrators also penned several opinion pieces. Here are a few of the more notable web and print pieces from 2019.

1. Grandma Told She’d Never Graduate High School, now BMCC Valedictorian
   NY Post, WCBS TV, CUNY TV (May 25)
2. BMCC Professor Reviews “The Roots of Caribbean Cooking”
   The Atlantic (Jan 2)
3. VP Marva Craig pens Op-Ed about Prohibitive Cost of Transportation
   The Hechinger Report (February)
4. BMCC Foundation Champions Student Success at Annual Gala
5. Associated Press (May) Emmy nominated documentary “Personal Statement” featuring BMCC student details the college admissions process in light of Varsity Blues scandal
   Personal Statement website
6. BMCC Faculty pen Op-Ed about recruiting more male teachers
   New York Daily News (January) NY Fed Chair Speaks at BMCC and markets pay attention
   CNBC, Reuters, Bloomberg, WSJ and others. (December 18)
7. Black Hole Mergers: Cooking with Gas (Professors K.E. Savik Ford and Barry McKernan’s research on black holes)
   Scientific American, SUM, Science Daily, Phys.org. (Dec. 12)
8. Public Advocate candidates engage BMCC students at debate
   NY Post. (February 20)
9. People Magazine profiles immigrant BMCC alum who created “What Paint” app
   People Magazine, Apple Insider (May)
10. Accelerating coursework for ESL students (Heather Finn)
    Inside Higher Ed. (December)
11. BMCC Top Producer of Fullbright Scholars
    The Chronicle of Higher Education (February)
12. Scenes from Innovations 2019
    Inside Higher Ed (February)
13. BMCC Professor Named Poet Laureate of Staten Island
    Staten Island Advance, NY1 (June)
14. PS 125 and BMCC partnership program featured
    Community College Daily (October)
15. BMCC Administrators pen Op-Ed about Faculty Development
    Community College Daily (July)

Total Media Mentions (U.S. Press), 2019 compared to 2018

Facebook

1. One of our valedictorians were featured on NYPost. We have the resources to help anyone succeed at BMCC! #StartHereGoAnywhere#CommunityCollege
   Read more: https://nypost.com/…/grandma-told-shed-never-graduate-high…/
   Learn more about our 2019 valedictorians: https://www.youtube.com/watch?v=CW957S4Blhg
   Reach: 7,442
2. #spiderman #bmccgraduation#startheregoanywhere @hulutheatermsg
   Reach 5,909
3. BMCC Co-Valedictorian, Dorotea Levy de Szekely featured on CBS New York! #DontLetYourAgeBeYourCage !! #StartHereGoAnywhere!
   Reach: 5,884
4. Childcare should not be an obstacle for your academic success. BMCC's Early Childhood Center was featured in an article about childcare for community college students on Motherly. BMCC Student Affairs Learn more: https://www.mother.ly/…/free-childcare-at-community-college…
   Reach: 5,553
5. “I became who I am today because of Panther Partners, and that is a name that will always follow me wherever I go...Thank you for allowing me to be a part of this wonderful program that set me up for this day. I did not even know what a first generation student meant before I became a Panther Partner, and that gave me a different purpose in my college journey. I wanted to become the #trendsetter for my family.- @tasmin_u 🧡💙🧡💙 (Panther Partners Spring 2017 Cohort). Who is next?😏#firstgenerationgraduate #inspirational#success #bmcc #startheregoanywhere#shediditsocanyou #bmccpantherpartners
   Reach: 5,532
6. We offer the lowest tuition for a first class education. What are you waiting for? #startHereGoAnywhere 🏆 #communitycollege (Forbes Link)
   Reach: 5,232
7. 18 years ago Fiterman Hall was damaged when the World Trade 7 fell against it, today we’re stronger than ever. We remember and honor those lost and affected on September 11, 2001. #NeverForget 9/11 and BMCC: https://www.bmcc.cuny.edu/ab…/history-of-bmcc/9-11-and-bmcc/
   Reach: 5,125
8. The 1 2 3 4 5 6 A C E J Z R W (whew!) subway lines get you to BMCC! What line do you take to BMCC?! #MannyMondays#StartHereGoAnywhere
   Reach: 4,764
9. #FREE Summer Events and Trips (Six Flags, Mets Game, Spiderman Movie, Splish Splash and more) for BMCC Students!! Learn more: https://www.bmcc.cuny.edu/event/free-summer-events-and-trips-for-bmcc-students-2/
   Reach: 4,487
10. Looking for a job? Census 2020 is Hiring! October 22 at 4:00 pm - 7:00 pm Main Campus - Richard Harris Terrace Details: https://www.bmcc.cuny.edu/event/census-2020-is-hiring/
    Reach: 4,324

Twitter

1. Due to the severe winter weather, the City University of New York (CUNY) is closed tomorrow, Monday, March 4, 2019. All classes are canceled. Essential staff is expected to report to work. Updates will be sent using CUNYAlert
   http://www.CUNY.edu & http://www.bmcc.cuny.edu
   https://twitter.com/CUNY/status/1102346348312051714 …
   Impressions: 9,139
2. BMCC's @theNSLS executive student members meeting with BMCC Interim President, Karrin E. Wilks to share their experiences with #NSLS.
   pic.twitter.com/GUvBU0atjn
   Impressions: 8,240
3. #Spiderman graduated at BMCC! The real #EndGame #StartHereGoAnywhere
   Tag a friend that graduated! 🎓🕸🕷
   @CUNY @CUNYArts @CUNYWC pic.twitter.com/uTZQUY5CsY
   Impressions: 8,212
4. Afternoon Keynote speaker @TalibKweli at @cunyBMI @bmccumla
   14th Annual CUNY BMI Conference: Restorative Justice Education: “We Are ALL #JusticeInvolved“
   @CUNY #CUNYBMI pic.twitter.com/2jGW562vLj
   Impressions: 6,176
5. 🚨BMCC students with the guidance of Professor Julian Schroeder and Professor Yanni Tournas (Business Management) won the 2019 #CollegeFedChallenge for the Maiden Lane division! 📈🏆☝️ #Congradulations
   #StartHereGoAnywhere @CUNY @CUNY_Works https://twitter.com/NewYorkFed/status/1194348968232333313 …
   Impressions: 5,388
6. Today at BMCC, @NYCSpeakerCoJo and @CUNY Chancellor Félix V. Matos Rodríguez announced a $1 million pilot to address #foodinsecurity among CUNY students. The program will start at CUNY’s seven community colleges. Karrin Wilks, Interim President of BMCC, was among the speakers. pic.twitter.com/GgIVNSqt54
   Impressions: 5,053
7. We hosted a job fair for @UScensusBureau last night at BMCC. There are 42k jobs paying $25/hr available for the #2020Census. Help represent and count your community! http://2020census.gov/jobs
   @CUNY @nycpa pic.twitter.com/IVVXUWqm2q
   Impressions: 4,854
8. Last night we celebrated ALL of @CUNY Class of 2019 👩‍🎓☝️ #Valedictorians and #Salutatorians 👨‍🎓☝️ at BMCC's Shirley Fiterman Art Center! @ChancellorCUNY
   Felix V Matos Rodriguez gave opening remarks wishing all students future success. Congratulations to everyone!
   pic.twitter.com/f1a0OIxg6F
   Impressions: 4,500
9. Welcome to BMCC! We're proud of our #diverse student body representing over 150 countries and over 110 languages spoken! 🌍🌎🌏 Which country do you represent?
   #StartHereGoAnywhere #MaketheCityYourClassroom pic.twitter.com/Id6iikKmRW
   Impressions: 4,438
10. ICYMI: Last night's @theNSLS Induction Ceremony at BMCC.
    @BMCC_OSA #BMCCNSLS @CUNY @CUNYStudentLife #StartHereGoAnywhere! pic.twitter.com/fausQ8LGwe
    Impression: 4,433

Top Instagram Posts by Likes

1.		#Spiderman graduated at BMCC! The real #EndGame#StartHereGoAnywhere Tag a graduate! 🎓🕸🕷 #bmccGraduation @demski85 June 3, 2019 Like: 441
2.		"My grandkids think I'm a nerd!” One of our 2019 valedictorians was featured in @nypost this week! Dorotea is 68 years old and graduating with her Associates degree in Liberal Arts. In the fall, she is transferring to @huntercollege to get her Bachelor's in English. Anyone can succeed at BMCC! #startheregoanywhere#communitycollege #classof2019 May 29, 2019 Likes: 314
3.		#TBT 2011 BMCC Commencement held at Jacob Javits Convention Center. Today and tomorrow is the last day to pick up your cap and gown! 👨‍🎓👩‍🎓 #StartHereGoAnywhere! #BMCCGraduation May 23, 2019 Likes: 301
4.		Welcome to BMCC! We're proud of our #diverse student body representing over 150 countries and over 110 languages spoken! 🌍🌎🌏 Which country do you represent? #StartHereGoAnywhere#MaketheCityYourClassroom August 27, 2019 Likes: 280
5.		#staywarm #staysafe#goslow #slowmotion 🌨❄️💨 📹: @mofaux January 30, 2019 Likes: 236
6.		Wishing everyone a great Spring 2019 semester! 🥇 #YouCanDoIt #YouWillDoIt January 25, 2019 Likes: 234
7.		Congratulations to BMCC French major Yamani Mohamed who was accepted to four universities in England— @uniofyork , @uniofexeter@theuniversityofsheffield , and @uniessex . Yamani has decided to go to Sheffield, she’ll continue her studies with a double major in French and Linguistics. While at BMCC, Yamani serves as secretary of the French-speaking world club. #StartHereGoAnywhere March 26, 2019 Likes: 223
8.		🎓BMCC hosts 54th Commencement May31🎓 Will you be there?! 👨‍🎓👩‍🎓...BMCC will confer Associate degrees to more than 4,600 graduates and hold morning and afternoon Commencement ceremonies at The HULU Theater at Madison Square Garden, 4 Pennsylvania Plaza in Manhattan, on Friday, May 31. @hulutheatermsg Learn more: link in bio April 4, 2019 Likes: 220
9.		Noticed something different about Icarus Plaza today? We held our @bmcc_osa Student Club Fair today! What is your favorite club? #StartHereGoAnywhere September 18, 2019 Likes: 216
10.		🚨Due to the severe winter weather, the City University of New York (CUNY) is closed tomorrow, Monday, March 4, 2019. All classes are canceled. 🚨 Essential staff is expected to report to work. Additional updates on the status of the closing will be sent using CUNYAlert and posted on www.CUNY.edu and www.bmcc.cuny.edu. 🚨 March 3, 2019 Likes: 192

In 2019 our YouTube video catalogue was viewed 286,300 times (263% more than last year). Viewers watched 5,200 hours of BMCC content (76% more than last year). We also gained 346 subscribers (50% more than last year) and had 677,700 impressions (21% more than last year). Here is a list of our top 10 most popular videos (created this year):

1. Happy Holidays from BMCC!
   1,449 views
2. How can BMCC help you?
   1,089 views
3. BMCC’s 54th Commencement
   977 views
4. Interview with Valedictorians
   732 views
5. Study Health Education at BMCC
   696 views
6. Study Accounting at BMCC
   549 views
7. Congratulations Class of 2019!
   538 views
8. Start Here, Go Anywhere: Off-Site Programs
   449 views
9. Dreamers: Dulce Martinez
   438 views
10. Student Success Stories: Dilainy Inoa Reynoso
    408 views

The BMCC website calendar showcases the range of events offered by the college. Select calendar entries are shared on our social media channels, or included in the @BMCC 
e-newsletter. OPA has been hosting Lunch & Learn seminars each month to encourage departments and offices to use the BMCC website calendar to promote their events in more effective and sustainable ways rather than using brochures and posters.

This chart compares the number of BMCC calendar entries from 2015 through 2019.

This graph illustrates the comparison of the number of BMCC calendar entries from 2019 to 2015, 2016, 2017 and 2018.

Ad Campaign - Vendor Audio Streaming and TV Ad/Social Media Analytics
9/2018 – 6/2019